Eddie Mabo Speech Essay

History Speech Good Morning Ms Sparks and class. Today I will be doing my presentation on the Mabo Decision. A decision that was very significant in giving a massive boost to the struggle for the recognition of Aboriginal land rights. The Mabo decision was a legal case held in 1992 and is short for Mabo and others v Queensland (No 2) (1992). On June 3rd 1992, the high court of Australia delivered its landmark Mabo decision and rewrote the Australian common law. The High Court is the highest court in Australia’s judicial system. The Mabo decision in the High Court was the culmination of a legal battle started ten years earlier by a group of plaintiffs from the tiny Torres Strait island of Mer to establish their traditional ownership of the Murray Islands. The Mabo decision was named after Eddie Mabo, the man who challenged the Australian legal system and fought for recognition of the rights of Aboriginal and Torres Strait Islander peoples as the traditional owners of their land. Aboriginal and Torres Strait Islander peoples occupied Australia for 40,000 to 60,000 years before the British arrived in 1788. They spoke their own languages and had their own laws and customs. They also had a strong connection to ‘country’ – the Australian land. When the British arrived, they declared that Australia was terra nullius (empty land – or land that belongs to nobody. As a result, Aboriginal and Torres Strait Islander peoples’ occupation of and unique connection with the land were not recognised, and the British took the land without agreement or payment. The Mer Islanders decided they would be the ones to challenge the legal principle of terra nullius in the High Court and that Eddie Mabo would be the one to lead that action. Eddie Koiki Mabo (29 June 1936 to 21 January 1992) was an Australian man from the Torres Strait Islands. Mabo’s love for his homeland drove the proud Torres Strait Islander to undertake a 10- year legal battle that rewrote Australia’s history. In 1981, Eddie Mabo made a speech at James Cook University in Queensland, where he explained his people’s beliefs about the ownership and inheritance of land on Mer. A lawyer heard the speech and  asked Eddie if he would like to challenge the Australian Government in the court system, to decide who the true owner of land on Mer was – his people of the Australian Government. And this is exactly what Eddie Mabo did. The Mabo case ran for 10 years. On 3 June 1992, the High Court of Australia decided that terra nullius should not have been applied to Australia. This decision recognised that Aboriginal and Torres Strait Islander peoples have rights to the land – rights that existed before the British arrived and can still exist today. The Mabo decision was a turning point for the recognition of Aboriginal and Torres Strait Islander peoples’ rights, because it acknowledged their unique connection with the land. It also led to the Australian Parliament passing the Native Title Act in 1993. Sadly, Eddie Mabo never found out the result of his legal case. He died in January 1992, just five months before the High Court made its decision. Mabo Day occurs annually on June 3rd to commemorate Eddie Mabo and his incredible achievement to campaign for indigenous land rights led to a landmark decision of the High Court of Australia that overturned the legal fiction of terra nullius on June 3rd 1992. Eddie Mabo Jnr, on behalf of the Mabo family, said: We believe that a public holiday would be fitting to honour and recognise the contribution to the High Court decision of not only my and his co-plaintiffs, James Rice, Father Dave Passi, Sam Passi and Celuia Salee, but also to acknowledge all indigenous Australians who have empowered and inspired each other. Eddie Mabo made the incredibly brave decision to stand for Aboriginal and Torres Strait Islander Land Rights which turned out to be one of the best decisions for Australia’s Indigenous people. Thank-you for listening.

Dairy: Milk and Clover Essay

Clover S. A. (Proprietary) Limited (â€Å"Clover†) is the biggest dairy processor in South Africa with a turnover of R 4. 3 billion and staff in excess of 6 000. Clover collects approximately 30% of South Africa’s milk supply and processes it into well known branded dairy and related products which is then distributed nationally and even exported into certain African countries. In this document, Clover’s external opportunities and threats, and its internal strengths and weaknesses will be evaluated in order to complete the relevant matrices, whereafter the Grand Strategy Matrix will be used to devise appropriate strategies to deal with the key opportunities, threats, strengths and weaknesses Mission and Vision Statements: Clover’s mission (which answers the question â€Å"What is Clover’s business?†) is as follows: â€Å"Clover is a branded foods and beverages group with a strong emphasis on value-added products. Clover’s South African dairy business is the perfect enabler to reach the Group’s widely dispersed customers and consumers. Extraordinary care is taken to develop brands which will occupy the number one or two positions in its chosen segments. It believes in the superior procurement, production, marketing, sales and distribution of these branded consumer goods (BCG) to its loyal consumers. † A review of the mission statement shows that most of the â€Å"9 C’s† (i. e. Customers, Products, Markets, Technology, Concern for survival, Growth and Profitability, Philosophy, Self Concept, Concern for Public Image and Concern for Employees) have been utilised in a short statement. It is suggested that the following of the â€Å"absent† â€Å"9 C’s† be included or elaborated upon in the mission statement Concern for employees; Philosophy. Its vision (which answers the question â€Å"What do we want to become?†) is as follows: â€Å"To be a leading and competitive company in South Africa and selected African countries, reaching every consumer on a daily basis with its most admired branded and trusted products, delivering improved and sustainable shareholder value by being a responsible corporate citizen and preferred employer. † A review of the vision statement shows stronger and more reliance by Clover on its brand than on its products. However, Clover’s vision is most certainly achievable, and in certain aspects one may argue that the vision statement might be outdated. THE EXTERNAL ASSESSMENT Introduction: Broadly, the purpose of an external assessment is to a company’s (in this case Clover’s) opportunities which could benefit it on the one hand, and on the other, threats that should be avoided. Generally, these external â€Å"forces† can be divided into the following categories: Economic forces; Social, cultural, demographic and environmental forces; Political, governmental and legal forces; Technological forces; and Competitive forces. Each of these categories will be discussed briefly, as well as the opportunities and threats will be listed under each heading. Economic Forces: The current and ongoing recession had a negative impact on the company’s interim financial results for the 6 months ending December 2008. More particularly and in the words of Clover’s Chief Executive, Mr JH Vorster, â€Å"a recent international publication on dairy matters stated that the industry faces a perfect storm of destructive economic forces and South Africa and Clover could not escape these forces†. The high unemployment numbers (which increases by the day) have an impact on disposable income, which in turn has an impact on buying behaviour, especially towards branded products (which Clover prides itself on), which as a very general rule carries a price margin. This, however, will continue to pose a problem, and as such, Clover must continue to ride the wave of brand recognition to endeavour to brace itself against the prevailing negative economic forces, which is seen as a huge threat. A further threat is the high number of farmers leaving the trade due to what they generally term â€Å"unaffordability†. Social, Cultural, Demographic and Environmental Forces: Clover believes in personal social uplift, thereby not only donating money in general, but being directly involved in the upliftment. Its flagship upliftment programme, Mama Afrika, currently supports in excess of 10 000 people. Appropriately, Clover views this project along the following lines: â€Å"Clover’s flagship CSI philosophy is underpinned by the principle of sustainability; instead of giving people handouts, it is investing in projects that empower communities and enhance their ability to become self-sufficient in the long term. â€Å"We teach the Mamas how to fish rather than give them the fish. †Ã¢â‚¬  According to Clover, it believes that: â€Å"The company is inextricably part of the community and will therefore, in terms of support and development, accept its social responsibility; Profitability and growth are pre-requisites to fulfill its social responsibility within financial means; The community, primarily has to accept responsibility for its own well-being and will only within means, be supported in this; It creates wealth through company taxes, employee taxes and levies which enable government to establish and maintain essential infrastructure like roads, education and health services; Opportunities for work and prosperity are not only created within the business, but that it, indirectly, contributes to job creation and combating poverty. † It furthermore enforces strict environmental disposal techniques in order to protect the environment. It is therefore that Clover views the Social, Cultural and Demographic Forces as an exciting opportunity. The general deterioration of the environment is naturally a concern for Clover, as some of its biggest assets (i. e. cows) rely on a safe environment. This may therefore be seen as a (general) threat. Political, Governmental and Legal Forces: General: First and foremost, Clover must ensure that the relevant agreements are in place with its retailers, service providers and suppliers. These agreements must also be regularly updated. Legislation: The following legislation will be applicable to Clover (or at least cognisance should be taken of these Acts at all times): The Companies’ Act, 69 of 1973; The Companies’ Act, 71 of 2008 (which will come into operation during 2010); The Consumer Protection Act, 68 of 2008, which provides for, inter alia, promoting a fair, accessible and sustainable marketplace for consumer products; Promotion of Access to Information Act, 2 of 2000, which provides for access to information by individuals and/or entities. Broad Based Black Economic Empowerment Act, 53 of 2003, which provides for, inter alia, increased broad-based and effective participation of black people in the economy; The Competition Act, 89 of 1998, which provides for, inter alia, the investigation, control and evaluation of certain restrictive practices (the amendments passed during 2010 holds grave consequences in for those who do not adhere to the provisions of the Act). It might well be that a company’s knowledge of particular Acts as mentioned above will be an opportunity. Similarly, a company’s ignorance will be a threat to the company. Clover is an established company, has a legal department and therefore its knowledge of the current law and legislation are adequate. Technological Forces: Clover’s relationship with its customers and clients are entirely computer based (â€Å"IT based†). It is therefore of paramount importance that all its IT be updated regularly (and adequately). Although it has an IT department, Clover does not have a manager close enough to the Executive Committee (such as legal and/or Human Resources). This is seen as a weakness. Competitive Forces: As mentioned in the general introduction in 1. 1 above, Clover collects approximately 30% of South Africa’s milk, leaving 70% which is collected by between 200 to 350 other dairies in South Africa. Of these, Parmalat (Pty) Ltd, Woodlands Dairy (Pty) Ltd, Nestle Dairy (Pty) Ltd, Milkwood (Pty) Ltd and Dairybelle (Pty) Ltd are the biggest competitors. It does however depend on the type of products (for instance, Parmalat is the biggest processor of UHT (Ultra High temperature) milk in South Africa) and geographically (for instance, Parmalat is the biggest distributor of milk in the Western Cape). However, the mentioned companies are competitors and competitors are generally a threat. Clover relies on its brand and extensive distribution network to gain the competitive advantage. Some of the smaller competitors are more than likely to fail due to the current economic recession, thereby giving Clover the opportunities in respect of possible acquisitions of growing market share. A further threat is the (sometimes) ease with which competitors may be successful in convincing farmers to change one processor to another. THE EXTERNAL FACTOR EVALUATION (â€Å"EFE†) MATRIX FOR CLOVER: Key External FactorsWeightRatingWeighted Score Opportunities 1. Recession may cause increase in market share0. 0820. 16 2. Social upliftment programme is extremely successful0. 0540. 20 3. Knowledge of applicable legislation and law0. 1030. 3 4. Possible acquisitions of competitors0. 0810. 08 5. Clover has branded products0. 1130. 33 Threats 6. Economic Recession is a great concern0. 2020. 40 7. Farmers leaving the trade0. 0820. 16 8. Agreements not updated regularly enough0. 0540. 20 9. New and amended legislation places enormous pressure on companies0. 0530. 15 10. Continual Environment Deterioration is of concern0. 0340. 12 11. IT department not close enough to management0. 0320. 06 12. Competitors are generally a threat0. 0730. 21 13. Farmers are convinced to leave Clover for its competitors0. 0720. 14 Total1. 002. 51 CONCLUSION: Clover scores an average of 2. 51 out of a possible 4. There is therefore ample room for improvement. THE INTERNAL ASSESSMENT: Introduction: Broadly, the purpose of an internal assessment is to identify and list a company’s internal strengths and weaknesses. Generally, these internal forces by Clover can be divided into the following categories: Management Forces; Marketing Forces; Finance / Accounting Forces; Production / Operations Forces; Research and Development Forces; and Management Information Systems Forces. As with the External Assessment, each of these categories will be cryptically analysed and the strengths and weaknesses will be listed under each heading. Management: Management of Clover has 5 basic activities, namely: Planning; Organising; Motivating; Staffing; and Controlling. Management may be seen as actively planning in order to take the company forward in line with its vision. However, the motivational activity may have taken a turn for the worst, as Clover closed down one of its factories, and is in the process of restructuring and retrenchment. It is therefore submitted that management motivation is, at the moment, a weakness. Apart from the above, the activities of management are attended to adequately and the employees are always encouraged to participate and voice concerns, even directly with management. Marketing: There are 7 basic functions of marketing, namely: Customer analysis; Selling products/services; Product and service planning; Pricing; Distribution; Marketing research; and Opportunity analysis. Clover is well positioned in the market and is a very strong branded company. That being said, its market share has remained stagnant for the past year or two. Clover’s marketing team is very strong, and focuses on the â€Å"new† products, rather than milk. The main product of Clover is thus difficult to market. The view at this stage, is that Clover’s prices of its products are sometimes too high, but the fact remains that Clover is marketing an extremely strong and well known brand. Finance / Accounting : Strengths: Can identify early on future shortfalls in the company and react. Had a positive net profit over last 6 year period. Operating profit was 22. 6% higher than 2007. Property, plant and equipment increased from 2007. Goodwill increased as a result of acquisition of 70% of Mayo Dairy by Clover’s joint venture Danone Clover. Weaknesses: There was a 22. 8% increase internally on operating expenses in 2008 and no mention of plans to combat same. Company suffered tax loss. Interest bearing debt increased. Cash utilisation increased by 26% from 2007. Production / Operations: Clover’s main product (milk) is extremely perishable and as such, Clover succeeds in putting milk, in whatever form, in its packaging within 48 hours after collection thereof from the farmers. This is quite impressive bearing in mind that whilst most of its milk is collected at the coast (KwaZulu-Natal and Eastern Caper) most are processed in the Highveld. It is a concern that most of its factories are not close to its source, but Clover is addressing this at the moment. Its quality control is well maintained, and according to Clover, each litre of milk undergoes 55 quality checks before leaving the factory. Research and Development (â€Å"R & D†): Clover survives on â€Å"older† products, but its R & D department is always busy exploring newer and innovative products. It is however difficult to do with a product such as milk. One of its most innovative products in recent years were no fat milk and vanilla milk. Management Information Systems (â€Å"MIS†): It might be argued that Clover’s MIS is not up to scratch. It relies on data from the trade and field. There is no information officer in the company. Information is collected as and when requested and/or needed. INTERNAL FACTOR EVALUATION (â€Å"IFE†) MATRIX FOR CLOVER: Key Internal FactorsWeightRatingWeighted Score Strengths 1. Management’s Planning, organising staff and controlling is good0. 1040. 40 2. Brand is very strong and thus marketing is fairly easy and successful0. 2040. 80 3. Strong marketing team0. 0530. 15 4. Turnover increases year on year for the past 6 years0. 0930. 27 5. Production and operation very strong0. 1140. 44 Weaknesses 6. Management motivation low due to impending restructuring0. 7010. 2 7. Operating expenses rose by 22. 8%0. 0620. 12 8. High turnover but low profit margin (between 7% and 8%)0. 0510. 05 9. Factories too far away from source, thereby increasing production costs0. 0810. 08 10. Product may be seen as old and stagnant, thereby inhibiting R & D0. 0220. 04 11. MIS not adequate0. 0410. 04 Total1. 000. 002. 59 IFE CONCLUSION: Clover score of 2. 59 is above average, therefore indicating average to slightly strong internal position. There is therefore ample room for improvement, but it is not weak internally, which is positive. Strengths, Weaknesses, Opportunities and Threats (SWOT). SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors. Strategies to adopt in improving Clovers mission statement Human resources Applies to all actors along the chain from producers to consumers. Producers: continuing education on breeding, feeding, animal health, the role of institutions and groups. Milk collectors and handlers: training in clean milk processes; payment systems. Milk procurement: organization logistics; environmental issues and concerns; aim is to keep cost as low as possible. Knowledge management Marketing: consumer education and awareness (e. g. school trips to dairies); educate the media so they can help promote milk campaigns; educate health professionals so they know about the benefits. Competitiveness Producing high quality milk at lowest cost; quality is linked to other elements; government can provide loans, artificial insemination, knowledge (training programs); Productivity. Private sector can provide knowledge, consultants, equipment; research and development on new products and technology; nutrition; management (keeping costs low, quality high) Value addition There is a phenomenal scope for innovations in product development, packaging and presentation. Steps should be taken to introduce value-added products like ice creams, flavored milk, dairy sweets, etc. This will lead to a greater presence and flexibility in the market place along with opportunities in the field of brand building. Addition of cultured products like yoghurt and cheese lend further strength – both in terms of utilization of resources and presence in the market place. Export potential Efforts to exploit export potential are already on. Clover should export to Bangladesh, Sri Lanka and the Middle East. Following the new GATT treaty, opportunities will increase tremendously for the export of agri-products in general and dairy products in particular. Cooperatives Greater awareness of farmers’ needs Clover should not think that they are the only custodians or ‘voice’ of Farmers or the only ones protecting the interests of Farmers. Clover should be open enough to understand and think ‘out of the box’ and to understand and see what ways and means can help farmers stay loyal and be more productive. Competition With so many newcomers entering this industry, competition is becoming tougher day by day. But then competition has to be faced as a ground reality. It is large enough for many to carve out their niche. Problematic distribution All is not well with distribution. But then if ice creams can be sold virtually at every nook and corner, why can’t Clover sell other dairy products too? Moreover, it is only a matter of time before we see the emergence of a cold chain linking the producer to the refrigerator at the consumer’s home Perishability Pasteurization has overcome this weakness partially. UHT gives milk long life. Surely, many new processes will follow to improve milk quality and extend its shelf life. Clover needs to overhaul its R & D department.

Social Learning Theory Essay Example | Topics and Well Written Essays - 1250 words - 1

Social Learning Theory - Essay Example This is the focus of Bandura's social learning theory. It is already noted that Bandura was responsible for the bobo doll studies, where an egg-shape balloon with a weight in the bottom was used, which bobbed up once knocked down (Rosenstock, et al., 1988). The experiment suggests that children imitated what was done on the doll (hitting, punching, and shouting at it) without waiting for any reward. This is where social learning theory is based, an observational learning or modeling (ibid). It suggests that both the environment and psychological factors create a kind of behavior that an individual acts upon. It states that individuals, especially children, learn and act according to what they see in the environment, which are based on imitation. They become socialized within such environment, pursuing a modeled behavior. It is then significant to point out that since children imitate values, actions, and social behavior modeled to them, it is thus, better that these actions and values are good and correct in order for them to act as val uable social beings. The social learning theory has a continuous reciprocal interaction among behavioral, cognitive, and environmental influences. It points to us the relevance of observing and modeling in order for an individual to imitate a perceived appropriate social behavior. It has extensively been applied to understanding aggressive behaviors and how an individual may be influenced to trail the path of aggression. The two teens who have shot and killed a tourist at an interstate rest area are said to have modeled a behavior on their environment, which is aggressive and geared toward taking the act lightly. Hence, the two teens have certainly seen this action as "cool" and "not a big deal," which likely emphasizes the same environment in which they function. It was not an overnight behavioral learning, but did require certain forms of modeling, which they perhaps acquired from watching violent television shows, playing violent computer games, being engaged in gang riots, reinforced by frequent liquor intake and prohibited drugs. Their environment signifies that such action may be committed and gotten over with quickly, in which they are unconscious of the consequences. The two youngsters themselves are representations of their own environment in which they model violent and decadent behaviors. Just like the bobo doll experiment in which the children who participated did the same unlikely acts d emonstrated to them on the doll without thinking if the act is correct or otherwise, the two teens did the act out of a modeled behavior. This modeled behavior was not just simply acquired from a pigment of imagination, or out of a queer idea, but from the same modeling, which they have been seeing around and in which they were frequently exposed to. Moreover, they are active players in this environment. The imitated behavior may in fact did not allow the teens to analyze if the act of killing the tourist was right or wrong, having internalized the behavior in their own confederates and even the mass media - which support the behavior and which they perceive as normal (if not bad) and "cool" among adventurous people. Television commercials and computer games are few of the most pervasive examples of social learning situations nowadays.

ETHICAL AND SOCIAL IMPLICATIONS OF ICT Essay Example | Topics and Well Written Essays - 2250 words

ETHICAL AND SOCIAL IMPLICATIONS OF ICT - Essay Example Radio, television, and print media like newspapers and magazines were the main source of information and communication in the earlier days in the developing countries. However the recent decades witness the increased use of mobile phones, internet, and other new technological applications like VoIP (Voice over Internet Protocol - implying the transmission of telephonic conversation over the internet) being the advanced utility of ICT. The usage of such improved applications has been found to exist in large numbers in the developing countries. The mobile phone usage can be identified as the most rapid and voluminous in the ICT growth in the developing countries. For examples the total access to telephone connection including the fixed land line and mobile connections in the developing countries has shown an increase from 2 percent in the year 1991 to about 31 percent in the year 2004. Similarly the internet usage in the developing countries has increased from a meager 0.03 percent in the year 1994 to over 6.7 percent in the year 2004. (Parliamentary POST Note) There are certain ICT ... Examples of the Contribution of ICT to the Economies of Developing Countries There are certain ICT projects undertaken in the developing countries that involve the role and contribution of international community, the Non-Government Organizations, education department, rural governments, and the industry. These projects have the objective of extending the benefits of ICT to a wide range of sectors like health, education, trade and commerce, scientific research and development capabilities, human right awareness and empowerment of women - all are closely related to the social causes of the community in general in the developing countries. However it must be noted that the benefits of ICT are not fully utilized by the developing countries for the growth and development of their economies due to inadequate infrastructural facilities and also due to lack of required human capital to support the growth of ICT. Some of the examples of ICT projects in the developing countries towards social causes are: Health Sector: The telemedicine project in Kenya has the objective of providing an online network of medical consultations for all the hospitals and health centers in Mali. The website is being used solely by the physicians while the other health care staff is also encouraged to contribute to the functioning of the telemedicine project. Women Empowerment: The Grameen Bank a non-government project in Bangladesh provides low cost loans to the ladies to set up mobile phone exchanges. With the income from the mobile exchanges the ladies are able to improve the standards of their living and educate their children. (Parliamentary POST Note) Development in Human Rights: In Zimbabwe the Kubatana Trust using Email and internet provides the human rights and civic

Project Proposals Essay Example | Topics and Well Written Essays - 1000 words

Project Proposals - Essay Example Therefore, the system must first ensure that each student registers himself and his project proposal. Then the project must be categorized and sent to the requisite faculty. The faculty must then make an assessment of the drawbacks or advantages of the project and must decide upon the feasibility with regards to time, cost etc. and notify the student accordingly. b) The aggregate project plan outlines the project's stages for the next 18 months. Since p3 is in the final year of completion, it has to be completed first. As p2 strongly contributes to 01 & 03, and as p3 will already have supported all the objectives, it must be finished first. This would then require us to implement only p1, which contributes to 02 (already implemented by p3), subsequent to which, p4 can be easily accomplished. This is because as p2 and p3 have already satisfied almost all of the objectives, it would not be a problem for the implementation of p1, whereby, p4 can be easily implemented. The time taken for each subsequent project will gradually reduce as the objectives that need to be accomplished at every stage gradually reduce. Such an approach will enable p3 to satisfy most of the university's need at the time of installation, and the subsequent projects can be added to the existing system to enhance the functionality of the system, and in some cases they need not be implemented or developed at all in case the earlier project satisfies the required functionalities of the current project in all respects. c) the title would be- A feasibility study on the automation of university project appraisals. We use this in the Strategic Decision Process. 2) a) we need to use an evolutionary prototyping model for this system, as this will enableus to make changes, which will enable an all-at-once installation as the product willbe tested from time to time during development.. b)simple application of the formula for every row. c) already discussed in 2004 paper. d) D-E-R-Q-W. e) this has already been shown in 2004 paper. After the Gantt chart. 3) a) module E: $(400*5*26) same is the case for the other 3 independent modules.For w: cost is $((400*5*52)+(500*5%52)) b) for module E: duration is 26 weeks. So no inflation whereas from modules w,q,r,the 5% rate is applicable. For example, for module w: the inflation must be applied for 52 weeks (assuming

Surrealism Movement Essay Example | Topics and Well Written Essays - 500 words

Surrealism Movement - Essay Example The paper "Surrealism Movement" concerns the movement of surrealism. The movement is all about freedom: the creator is free to create whatever s/he wants with no regard to aesthetics, morality or even reason. Interestingly enough, Breton, in the First Manifesto clarified that the basic tenets of surrealism are not limited to art only, but can also be applicable to all of our lives. So it can be assumed that whenever one is liberating one’s imagination, one is engaging in surrealism. A movement of complete freedom, the only thing forbidden in surrealism is to forbid any form of expression. Whether it is discontinuity, or placing completely incompatible objects together, or using fantastical creatures or imagery, everything is acceptable and legitimate in surrealism. Some artists even took to a technique called automatic drawing, whereby they let their hands draw on paper without any conscious thought, however, they did admit that the process was not entirely without conscious e ffort as they had to render it to be comprehensible on a certain level. Among the more famous of the proclaimed Surrealist artists are Max Ernst, Salvador Dali, Kansuke Yamamoto, and MÃ ©ret Oppenheim. However, there are many artists who have dabbled in surrealism without really proclaiming themselves to be surrealists, for instance, Pablo Picasso. When it comes to surrealist writers, most people find it difficult to understand them, because there is no sense of continuity in them. However, such writers lay more emphasis on the poetic undertones.

Applied statistics Essay Example | Topics and Well Written Essays - 1000 words

Applied statistics - Essay Example We apply econometric techniques over the period 1970 to 2002, involving 33 observations. In our notation, LGDP is natural logarithm (ln) of real Gross Domestic Product, LC is the log of consumption, LDI is the log of domestic investment, LX is the log of exports, LM is the log of imports, LG is the log of government expenditure and LFDI is the log of FDI. According to Gujarati (2004: 176-177), this model is called as the constant elasticity model that assumes a constant elasticity relationship between the independent variables and the dependent variable, logarithm of gross domestic product. The coefficients associated with the independent variables measure the elasticity of the dependent variable with respect to independent variables, or the percentage increase in the dependent variable (Gujarati 2004: 176). The methodology of this work is informed by the works of Woolridge 2004:2-6 as well as Gujarati 2004:10-12. We begin with economic growth model 1 in which the national income function Y=C+I+G+(X-M). In model 1, however, I = DI + FDI where DI = domestic investment and FDI = foreign direct investment. For model 1 and for the rest of model as well, we assume the existence of constant C in the regression. Otherwise, interpretation of the regression will be different without a slope (Gujarati 2004: 167-169). We need not worry on the interpretation of the constant in a regression because it need not always have an interpretation (Gujarati 2004: 167-169). Table 1 suggests that all regressor variables of the regression, except for LFDI and LG are significant at the 0.01 level. This means that for all coefficients, except LFDI and LG, we can reject the applicable null hypothesis that ï  ¢i =0 to accept alternative hypotheses that are consistent with economic theory. Based on the theory of the national income function in economics, we expect the signs to be as follows: ï  ¢2>0, ï  ¢3>0, ï  ¢4>0, ï  ¢5>0, ï  ¢6>0, and ï  ¢7

History of American policing(5 pages), history of Gainesville, Georgia Essay

History of American policing(5 pages), history of Gainesville, Georgia police department - Essay Example The city of Detroit in the same year decided to have the first group of civilian people to be already considered as officers. Then finally in 1804, there was already the existence of mobile patrol to be used by the officers (Morris, 1999, page xxxi-xxxvi). It was in the year 1844 when in New York, the first police department was modeled together with Peel law officials. These American watchmen were expected to roam around the city as silent as they could and they had to stand up straight and listen to intently. They were also required to guard the weather conditions along with the street lamps. Each time they had to do their job, they had to say the statement â€Å"The police department and the police force, has the power and it is their duty at all times of the day and night to protect the life and property, prevent crime, detect and arrest offenders, and preserve the public peace and enforce all laws, ordinances and provisions of the administrative code over which the police department has jurisdiction.† This is the start of their oath of protection for the people of America (Morris, 1999, page xxxi-xxxvi). But aside from the short summary of how policing came to America, as stated above, there are still a lot of happenings that should be considered as one tries to study the existence of police officers, the department and their duty to people. Little details must also be considered as part of its history. One of these important information that needs to be acknowledged is the office of the sheriff being very ancient. The history of the office can be related to the institution of the king’s reeves whose main purpose is to guard over the king’s possessions and even interests in the nineteenth century. At the end of the century, the guard has already owned or acquired for himself power for judgment and finances. For the same reason, his position got elevated to being a shire and no longer just an

Hinduism Paper Essay Example | Topics and Well Written Essays - 750 words

Hinduism Paper - Essay Example Majority of the traditions that define Hinduism abide by a body of sacred text, the Vedas, though a few exceptions exist. At times, people characterize Hinduism by the idea of reincarnation or rebirth, called the samsara. This is governed by karma, and there exists in this religion the concept of liberation from earthly existence and suffering, a sort of salvation from the sequence of recurrent birth and passing away. Most believe in this concept, with a few exceptions and because of this great diversity that it has, Hinduism is sometimes said Hinduisms. Unlike other major living religions, Hinduism is a religion that does not possess a distinct and specific structure of salvation and each different denomination or faction has their own purposes and goals. However it is clear that it allows total and unconditional liberty of principle, faith and devotion. Hindus are free to interpret the basic fundamentality and themes written in the religious texts and scripts. For this very reason, Hinduism is lacking of the conceptions of renunciation of faith, profanation and blasphemy. (Lane, 2005, p.149) According to a book entitled World Religions written by Jefferey Brodd (2003), although Hinduism generally does not follow a singular structure of belief systems, â€Å"prominent themes in Hindu beliefs include (but are not restricted to), Dharma (ethics/duties), Samsara (the continuing cycle of birth, life, death and rebirth), Karma (action and subsequent reaction), Moksha (liberation from samsara), and the various Yogas (paths or practices).† Moksha is a very important concept in Hinduism. It is the counterpart to Buddhism’s concept of Nirvana and is defined as the ultimate disengagement of the spirit from samsara, or the cycle of life and death, and the transporting to a ‘paradise’ where suffering no longer exists. An act of personal completeness called the atma-jnana is the means by which one can obtain moksha. In Hinduism, there are several Vedanta schools, each of which holds their individual interpretation on the idea of moksha, or freedom, that is coherent with their own distinct values and beliefs. Each one has its own identity from each other. However, all schools continue to be consistent to the general comprehending and veneration of Brahman, and maintain to grasp the truths that are written and inscribed in another of Hindu’s religious and sacred text called the Upanishads. Indeed, Hinduism is an extremely diverse religion, open to many interpretations, beliefs and practices. It is undeniable that its roots in India play a big role in the everyday life and culture of the people who reside there. With many other customs, traditions and viewpoints, Hinduism comprises a comprehensive range of edicts and instructions of day-to-day ethics and conducts that are all based on the Hindu traditions and beliefs such as karma and the dharma, among many other social standards. Their lives are governed by Hindu forma l procedures and ceremonies that include weddings, birth and numerous festivals like the Holi Festival and Indian culture is based on many of Hindu traditions and customs that are evident in Indian households and communities. The vast majority of Hindus engage in religious rituals on a daily basis. (Muesse, 2011, p.216) Fervent traditional

Microeconomics Samuelson Essay Example for Free

Microeconomics Samuelson Essay Explain how the cool head might provide the essential positive economic analysis to implement the normative value judgments of the warm heart. Do you agree with Marshall’s view of the role of the teacher? Do you accept his challenge? In order to achieve the ultimate goal of economic science which is to â€Å"improve the living conditions of people in their everyday lives† (*) a cool head attitude has the knowledge and wisdom acquired through a lifetime relation to the economic momentum. Balancing this with a warm heart compassion vision, and a willingness to improve society, is the most appropriate way to use certain economic models in order to acquire economic sustainability with social improvement. We agree with Marshall’s view which was conceived through a social corporate responsibility. We, as leaders, accept his challenge through developing projects which should be not only profitable but also socially accepted and with respect to the environment. Also, we should use our cool heads to objectively take challenges and make difficult decisions that will lead us to a prosperous society with a sustainable economic growth. Some scientists believe that we are rapidly depleting our natural resources. Assume that there have only two inputs (labor and natural resources) producing two goods (concerts and gasoline) with no improvements in society’s technology over time. A. Show what would happen to the PPF over time as natural resources are exhausted. B. How would invention and technological improvement modify your answer? On the basis of this example, explain why it is said that â€Å"economic growth is a race between depletion and invention. It is said that economic growth is a race between depletion and invention because the continuous use of the natural resources of a country will tend to deplete them, over a long period of time but in the contrary, the invention of new technologies can extend a country PPF – making a race between them, since both things usually happens at the same time. Chapter 2 1. Question 1 . What determines the composition of national output? In some cases, we say th at there is â€Å"consumer sovereignty† meaning that consumers decide how to spend their income on the basis of taste and market prices. In other cases, decisions are made by political choices of legislatures. Consider the following examples: transportation, education, police, energy efficiency of appliances, health-care coverage, television advertising. For each, describe whether the allocation is by consumer sovereignty or by political decision. Would you change the method of allocation for any of these goods? National Output includes the total amount of goods and services that a country is capable to produce in a certain period of time. It is also known as the country? A country has the responsibility to decide what outputs to produce and in what quantity, how to produce them and for whom should they be produced. In a market society, the national output is influenced by consumer tastes and the resources and technology available in the country. On the other hand, governments may intervene to compensate for market failures that usually occurs inside a country, or to fund social programs. Here there are some examples that show mixed economies between consumer sovereignty and government interventions. Generally speaking transportation means are controlled by the private sector through companies that provide transportation services such as airlines, company taxis, trains, etc. Inside a country, there also exists public transportation for those people who can not afford the private one. In Peru, specially for the ground transportation, the government plays a fundamental role regulating tariffs, taxes and making sure we have a safe an organized transportation system in the country for the society. Education In a country generally exists public and private education. Usually, private schools tend to have a higher price but also delivering high quality and it is market driven. There are different private schools with different prices in the market. On the other hand, public education is provided by the government to lower socio economic levels in order to make education accessible to the whole population. Government applies procedures in order to maximize its quality. In Peru for example the government is trying to break the poverty cycle incentivizing the rural population to attend school through monetary allowances. There are also regulations in terms of the requirements asked for being a public teacher, the education syllabus of the country, etc. Police Police is a government regulated service to the population which is part of the arm forces of a country. Its function is to assure security to the population. However, in some countries where there is scarce resources allocated to this public entity, private police petrol are created. In Peru even in rural areas where police is not present, communities organize themselves to fight against crime. Energy efficiency of appliances Energy is a strategic scarce resource for a country. Therefore, the importance of having government regulations to control it, its tariffs while having private companies supplying the service in order to assure this service on the long term to the community. Health care coverage Health care is a private and public good also. Government provides health care services to the majority of the population by building public hospitals and providing insurance coverage programs. Usually private health care provides a higher quality service and is accessible to higher socio-economic levels of the population. Television advertising It is a consumer sovereignty good, driven basically by program ratings and market price. Usually, the government owns public television channels but even in those cases the advertising is not controlled. What government usually does is to control advertising of some products such as cigars, or the time and programs where you can advertise such products. Would you change the method of allocation for any of these goods? We would not change the method of allocation for any of the goods mentioned above. We think that in the examples mentioned, a mixed economy of public and private goods is the best to make services accessible to the whole population while having a market driven economy. However, if we customized this question to the Peruvian reality, we think that an example where government could intervene more is the banking regulations entity which should improve the credit policies in order to create a sustainable finance growth. 2. Question 3. This chapter discusses many â€Å"market failures† areas in which the invisible hand guides the economy poorly, and describes the role of government. It is possible that there are, as well, â€Å"government failures† government attempts to curb market failures that are worse than the original market failures? Think of some examples of government failures. Give some examples in which government failures are so bad that it is better to live with the market failures than to try and correct them. A possible failure can be represented by a tax system that discourages private and foreign investments in the country that at the end will affect government’s income. Another example is a bad monetary policy in which inorganic emission of currency will impact over inflation rate dramatically, affecting purchasing power of nationals (Peru 1985) . During this time Peru suffered more than 7000% inflation generating scarcity of basic goods and creating a parallel black market. During this time, another bad example would be that the banking system was nationalized and generated a lack of confidence in the population towards the banking system, loosing a high percentage of the savings of the population decreasing the country’s investment.

Meanings Of Intelligence And Adaptive Behavior Education Essay

Meanings Of Intelligence And Adaptive Behavior Education Essay Meanings of Intelligence and Adaptive Behavior Intelligence refers common mental ability applied by individuals in reasoning, calculating, perceiving analogies and relationships or in learning new information. Intelligence also entails general mental capacity to store and effectively retrieve information, adjust to new information as well as fluency in language use. Therefore, intelligence is the perceived capacity not only in learning and understanding new situations, but also in adapting to those situations and/or environment. Mental retardation (i.e. MR) is a psychological condition characterized by significant limitations in an individuals present intellectual functioning. MR is usually characterized by an intellectual functioning which falls below average. The condition is accompanied with limitations in adaptive skills such as communication, social skills and academic skills, among others (Weiten, 2008). A teacher can use various teaching styles to adapt to the need of the mentally retarded learners. First, the special teacher ought to identify the life skills that the students ought to learn. Life skills are basic proficiency and may include skills such as grooming, dressing and working ability. After skills are identified, the instructor ought to avail a learning atmosphere that will facilitate the learning process. This approach enables the learner to effectively generalize the taught skills into their home environment more quickly. Additionally, the teacher should break the skills to be taught into simple and sequential steps which are measurable. This will enable the learner to gain knowledge of complex activity step by step. For instance, in teaching the basic skill of cleaning the kitchen, the skills should be broken down into possibly; first taking the utensils to the kitchen, turning the sink and finally washing the dishes. Similarly, the teachers should share the skill bein g taught with the learners together with their caregivers so that they can be monitoring the learners progress in practicing the taught skills at home. Such techniques assist in enhancing quick mastery of the skills being taught (Weiten, 2008). Similarly, an instructor teaching mentally retarded students should observe consistency on teaching a particular skill so that the learners can own the skill. This will help reduce stress and anxiety when learning challenging skills. Consistency helps to build the students confidence as mastery of the concept is higher when repetitive teaching is employed by the instructor. Similarly, for the students with mild retardation, the teacher should use over learning to teach cognitive related information. Students with mild retardation are slower in mastering a particular concept than the normal learners. Over teaching will help the special learners to catch-up with the normal learners under common mainstream classes. For students with severe mental retardation, instruction should emphasize on various motion exercises to enhance the adoption of basic skills (Baker Aunsworth, 2004). Assessment of learners with mental disabilities is associated with a variety of problems. First, the assessment instruments have been criticized for ignoring cultural differences in evaluation procedures. Insensitivity to cultural differences may possibly lead to negative labeling and misdiagnosis. Mislabeling has negative effects to the learners being assessed because it usually leads to wrong diagnosis. Additionally, evaluation instruments if not carefully used may affect students self- esteem. In carrying out assessment, special personnel should put into consideration ethical issues that if misused may have detrimental effect on the learner. Individuals with mental retardation exhibit various characteristics depending on the level or the perceived degree of retardation. According to Baker Aunsworth (2004), learners with severe mental retardation usually requires service form the teacher and caregivers throughout their lives. Most individuals with severe mental retardation also have multiple disabilities such as difficulties in communication and mobility challenges. In most instances, mobility is aided by use of wheel chairs while communication difficulties are taken care of by teaching the learners alternative means of articulating their ideas with peers. Learners with severe retardation find complex subjects that require abstract reasoning difficult. Therefore, these learners taught to be basic life skills which are very essential in their normal living. This implies that the learners undertake education for the purpose of gaining life skills because they are incapable of comprehending abstract information. Additionall y, these categories of learners most often than not exhibit common syndromes like down syndrome, which is a big challenge to their intellectual capacity as well (Balla Ziegler, 1983). Due to the perceptible nature in their intellectual ability this category of learners requires special education. Moreover, students with mild mental retardation usually need limited support. This category of learners usually indicates moderate or even mild delays in communications and academics performance levels compared to normal learners. Additionally, the development of children with mild mental retardation is delayed compared to their non-disabled peers. Delays in development usually have an effect in reducing the kids cognitive abilities. Learners under this category usually experience difficulties in grasping complex subjects which require prolonged concentration or abstract reasoning. As such, special teacher or instructor ought to use over teaching to enhance mastery of concept taught. Over teaching requires the instructor to deliberately exercise individualized teaching by giving the needy student more attention than the normal learners. More often, these learners fall between third and fourth grade by the time they finish high school (Balla Ziegler1983). In conclusion, teachers should employ adaptive behavior when teaching students with special needs to enhance effective learning. Employing variety of teaching strategies would work-out to enhance students concentration-span. Similarly, parents and other concerned organizations should partner with special teachers fraternity in helping the learners with severe mental retardation master, practice and perhaps retain basic skills way from school.

Modernism Essay -- Literature Literary Essays

Modernism â€Å"An inclination to subjective distortion to point up the evanescence of the social world of the nineteenth century bourgeoisie.† -Barth, â€Å"Literature of Replenishment† (www.iath.virginia.edu/elab/hfl0255.html) Modernism was rebellion against not only the repressive principles of the Victorian era but also the emergence of the fast-changing, materialistic corporate society. The period preceding modernism held up Victorian virtues, which accepted the worldview of everything being ordered, neat, stable, and meaningful. While fundamentally optimistic, Victorian culture featured hypercritical moralism as it had a very narrow, strict viewpoint. Modernism eschewed such an absolute, clear-cut apprehension of the world. The movement was fueled by the First World War and led by that devastating war’s intellectual casualties, Gertrude Stein’s ‘the Lost Generation’ whose loss of faith in absolutes led them to search for new morals and ideals. Disillusionment, pessimism, and apathy towards society and the popular consensus colored the works of these artists, the literary leaders of whom were T.S. Eliot, James Joyce, Virginia Woolf, Ezra Pound, and Gertrude Stein. Literary modernism challenged the accepted norms of writing on almost every front. It trod away from traditional narrative structure, clean resolutions, and bourgeois morality that marked the preceding literature. Writers tackled the ordinary notions about writing and communication itself, questioning the ability of language to convey meaning, and experimental writing that broke off from tradition marked the movement’s most famous and exemplary works. Instead... ...ing his lifetime, both of these writers very much catered to the mass-market audience. The fame, wealth, and celebrity were issues with which these men struggled as their hearts belonged to the modernist ideals of the period’s intellectuals while their reputation and success were out of sync with modernism. But ultimately, Hemingway and Fitzgerald occupy important spots in literary modernism as popular culture’s symbols for their generation. Works Cited Knapp, James F., Literary Modernism and the Transformation of Work, (Northwestern University Press, Evanston, IL:1989). www.iath.virginia.edu/elab/hfl0255.html Additional Material Willison, Ian, Gould, Warwick, Chernaik, Warren, ed., Modernist Writers and the Marketplace, (MacMillan Press, London:1996). www.ils.unc.edu/%7Ekaisn/pathfind.html www.class.uiadho.edu/eng258_1/modernists/homepageL.htm

Essay on Relationships in Antony and Cleopatra -- Antony Cleopatra Ess

Destructive Power Relationships in Antony and Cleopatra  Ã‚   Antony and Cleopatra's â€Å"love† is not really about love at all.   Their interaction can only be considered a sort of immature lust-power relationship. Their relationship is shallow, self-centered, irresponsible and destructive. Their attraction for each other centers around infatuation and a sort of egoistic rush that they are more important than the world.   Just as a man or woman of today may attempt to control the desires of his or her intended, Cleopatra wants to manipulate Antony into wanting her: Cleopatra. See where he is, who's with him, what he does: I did not send you: if you find him sad, Say I am dancing; if in mirth, report That I am sudden sick. Quick, and return. Romeo and Juliet's relationship was sweet and beyond life. Cleopatra and Antony's relationship is a very worldly one (we do not even know if Cleopatra "applied the asp" because she wanted to be with Antony in death or if she simply could not stand being left with Caesar in life). G.W. Knight of the Aesthetic school of critics says of Cleopatra that she is "a metaphysical, not moral, good--a good of totality. She is good in the same large way one might say life is good, or the universe is good, not because it contains no suffering or bad times, but because from restropect even these experiences are worth having. Her perfection flowers from totality, not exclusion." You end up liking Cleopatra in this play because she is so robust and sensual and unpredicable and capable of so many strong emotions. Here she bursts out at the messager after he reported that Antony had married: Cleopatra. What say you? Hence, Horrible villain! or I'll spurn thine eyes Like balls before me; I'll ... ...and the first stone Drop in my neck: as it determines, so Dissolve my life! the next Caesarion smite! Till by degreees the memory of my womb, Together with my brave Egyptians all, By the discandying of this pelleted storm Lie graveless, till the flies and gnats of Nile Have buried them for prey! The hand of death hath raught him. . . . let Patient Octavia plough thy visage up With her preparà ©d nails. . . . fill our bowls once more: Let's mock the midnight bell. A 1759 quote about a performance of this play stated that it "did not seem to give ye Audience any great pleasure or draw any applause." I can imagine that. It is not one of the best of Shakespeare's plays, but it does give you a fair share of history, tragedy, and poetry. I think this play would be perfect for a more modern reinterpretation analyzing destructive power relationships.

Comparing Anxiety and Drug Use in Dr. Jekyll and Mr. Hyde and The Sign

Anxiety and Drug Use in Dr. Jekyll and Mr. Hyde and The Sign of the Four The life experiences and writings of the Victorians are peppered with anxiety.   External influences such as sweeping change or fear of change can produce unease, as seen in the their anxious attitude toward Darwinism and colonialization, which greatly influenced the political, spiritual, and psychological landscape of nineteenth century England.   However, for Sir Arthur Conan Doyle's Sherlock Holmes and Robert Louis Stevenson's Dr. Jekyll, anxiety springs from an internal source: the human mind and its many urges.   For Jekyll, the anxiety is fueled by a desire to set free his evil urges; for Holmes, the catalyst is his proclaimed "boredom" with everyday life.   Jekyll and Holmes struggle with their separate anxieties and reach similar solutions.   Both the doctor and the detective choose a drug to alleviate their anxiety.   The unsuccessful outcomes that these chosen drugs produce speaks to the Victorian notion that anxiety could not be conquered.   The people who li ved and died under Queen Victoria not only dealt with anxiety in their own lives, but also fortified their literature with it.   Doyle's The Sign of Four and Stevenson's The Strange Case of Dr. Jekyll and Mr. Hyde explore two distinct anxieties and the consequences of using drugs to alleviate them. For both Holmes and Jekyll, an internal anxiety plagues their actions and thoughts.   An aversion to "boredom" troubles Holmes, while Jekyll struggles to come to terms with "man's dual nature" (Stevenson, 42).   Holmes defends his drug use by declaring: My mind... rebels at stagnation. Give me problems, give me work, give me the most abstruse cryptogram, or the most intricate analysis, and I am... ...fer from constitute an inability to deal with internal factors, while the Victorians suffered from an inability to deal with external factors.   For Victorians, anxiety over entertaining the impossible stemmed from Darwinism and colonialization, which was the catalyst for the dreaded fear of the "other."   If Holmes and Jekyll turned to drugs in the face of anxiety, what did the Victorians turn to?   Perhaps the rampant use of laudanum and opium was an attempt at easing the anxieties of a nervous culture.   One could turn to science, religion, or technology for comfort, but most likely these areas would simply cause more anxiety.   No matter what the answer is, it is clear that the anxiety of the Victorians carried over into their literature.   Without this cultural trait the world may never have been introduced to the insane Dr. Jekyll or the brooding Sherlock Holmes.

Types of Translation

Types of translation. Types of translation classification. Administrative translation The translation of administrative texts. Although administrative has a very broad meaning, in terms of translation it refers to common texts used within businesses and organisations that are used in day to day management. It can also be stretched to cover texts with similar functions in government. Commercial translation Commercial translation or business translation covers any sort of document used in the business world such as correspondence, company accounts, tender documents, reports, etc.Commercial translations require specialiast translators with knowledge of terminology used in the business world. Computer translation Not to be confused with CAT, computer assisted translations, which refer to translations carried out by software. Computer translation is the translation of anything to do with computers such as software, manuals, help files, etc. Economic translation Similar to commercial or bu siness translation, economic translation is simply a more specific term used for the translation of documents relating to the field of economics.Such texts are usually a lot more academic in nature. Financial translation Financial translation is the translation of texts of a financial nature. Anything from banking to asset management to stocks and bonds could be covered. General translation A general translation is the simplest of translations. A general text means that the language used is not high level and to a certain extent could be in layman's terms. There is no specific or technical terminology used. Most translations carried out fall under this category.Legal translation Legal translations are one of the trickiest translations known. At its simplest level it means the translation of legal documents such as statutes, contracts and treaties. A legal translation will always need specialist attention. This is because law is culture-dependent and requires a translator with an exc ellent understanding of both the source and target cultures. Most translation agencies would only ever use professional legal to undertake such work.This is because there is no real margin for error; the mistranslation of a passage in a contract could, for example, have disastrous consequences. When translating a text within the field of law, the translator should keep the following in mind. The legal system of the source text is structured in a way that suits that culture and this is reflected in the legal language; similarly, the target text is to be read by someone who is familiar with another legal system and its language. Literary translationA literary translation is the translation of literature such as novels, poems, plays and poems. The translation of literary works is considered by many one of the highest forms of translation as it involves so much more than simply translating text. A literary translator must be capable of also translating feelings, cultural nuances, humour and other subtle elements of a piece of work. Some go as far as to say that literary translations are not really possible. In 1959 the Russian-born linguist Roman Jakobson went as far as to declare that â€Å"poetry by definition [was] untranslatable†.In 1974 the American poet James Merrill wrote a poem, â€Å"Lost in Translation,† which in part explores this subject. Medical translation A medical translation will cover anything from the medical field from the packaging of medicine to manuals for medical equipments to medical books. Like legal translation, medical translation is specialisation where a mistranslation can have grave consequences. Technical translation A technical translation has a broad meaning. It usually refers to certain fields such as IT or manufacturing and deals with texts such as manuals and instructions.Technical translations are usually more expensive than general translations as they contain a high amount of terminology that only a specialist translator could deal with. According to Brislin (1976: 1) translation is a general term referring to the transfer of thoughts and ideas from one language to another, whether the language is in written or oral form, whether the languages have established orthographies or not; or whether one or both languages is based on signs, as with signs of the deaf.Another expert, Wilss (1982: 3), states that translation is a transfer process which aims at the transformation of a written source language text (SLT) into an optimally equivalent target language text (TLT), and which requires the syntactic, the semantic, and the pragmatic understanding and analytical processing of the source text. Syntactic understanding is related to style and meaning. Understanding of semantics is meaning related activity. Finally, pragmatic understanding is related to the message or implication of a sentence. This definition does not states what is transferred. Rather, it states the requirement of the process.Nid a and Taber (1982: 12) see translating as a process of reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style. In other words, translation is a transfer of meaning, message, and style from one SLT to the TLT. In the order of priority, style is put the last. Here the things to reproduce (transfer) is stated, message. Newmark (1991: 27) defines the act of translating very briefly. It is the act of transferring meaning of a stretch or a unit of language, the whole or a part, from one language to another. The discussion on meaning can be seen at sub-point F. Meaning, Message, and Style. ) According to the purpose, translation can be divided into four types: (a) pragmatic, (b) aesthetic-poetic, (c) ethnographic, and (d) linguistic translation (Brislin, 1976: 3-4). Pragmatic translation is the translation of a message with an interest in accuracy of the information meant to be communicate d in the target language form. Belonging to such translation is the translation of technical information, such as repairing instructions.The second type is aesthetic-poetic translation that does not only focus on the information, but also the emotion, feeling, beauty involved in the original writing. The third is ethnographic translation that explicates the cultural context of the source and second language versions. The last type is linguistic translation, the one that is concerned with equivalent meanings of the constituent morphemes of the second language and with grammatical form. Seen from this classification, the translation of literary work should be the aesthetic-poetic one.The other kinds of translation or translation approach important to review are the ones related to the concept of dynamic translation, semantic translation, communicative translation, and artistic translation. Dynamic translation tries to transfer the messages or ideas into a target language and to evoke in the target language readers the responses that are substantially equivalent to those experienced by the source text readers (Nida and Taber, 1982 :28). A definition of dynamic translation centers on the concept of dynamic equivalence, that is the closest natural equivalence to the source language message.Hohulin (1982: 15) notices that the definition of dynamic translation contains three essential terms: (a) equivalent, which points toward the source language message, (b) natural, which points toward the receptor language, and (3) closest, which binds the two orientations together on the basis of the highest degree of approximation. Dynamic equivalence approach can be used in the level of translating sentences or group of sentences, because the whole message lies here. Similar to the above concept is the idiomatic translation developed by Beekman and Callow (in Gutt, 1991: 68).It resembles the dynamic equivalence approach in the sense that it rejects the form-oriented translation and emphasizes that a translation should convey the meaning of the original. A translation, according to this approach, should be faithful to the ‘dynamics’ of the original, or the SL’s ‘naturalness’ of language use and ease of comprehension. The idea of dynamic translation was first proposed by Nida and Taber and the semantic and communicative translation was by Newmark. He even states that the concepts represent his main contribution to general theory of translation (Newmark, 1991: 10).It seems to be a reaction to the concepts of formal and dynamic equivalence, literal and free translation. In the above dichotomy, the first â€Å"pole† of the dichotomy (formal equivalence and literal translation) seems to be condemned for being not be able to transfer the message. Semantic and communicative translation seem to be in the middle of the two poles formal and dynamic translation. (Here formal translation is understood as translation that pursues the formal equivalence and dynamic translation is the one that seeks for the dynamic equivalence.Discussion on the issue of equivalence can be seen in the next sub-point. ) Semantic translation emphasizes the â€Å"loyalty† to the original text. It is more semantic and syntactic oriented and, therefore, also author-centered. On the other hand, communicative translation emphasizes the loyalty to the â€Å"readers† and more reader-centered. The two concepts are not to be contrasted with literal word-for-word translation which is criticized in the concept of formal translation and literal translation. He sees it as a translation procedure.He states that literal word-for-word translation is not only the best in both communicative and semantic translation, but it is the only valid method of translation if equivalent effect is secured (Newmark, 1991: 10-11). He further maintains that, in fact, there is no pure communicative or pure semantic method of translating a text. The re are overlapping bands of methods. A translation can be more or less semantic as well as more or less communicative. Even a part of a sentence can be treated more communicatively or more semantically.Anyhow he maintains that the more important the language of the text or units of text, e. g. in the sacred texts, the more closely it should be translated. Finally he points out that meaning is complicated, many-leveled, a ‘network of relation’. The more generalization and simplification is done, the less meaning is gotten. From this discussion, it can be argued that the choice between semantic and communicative approach is done in the level of translating sentences or even parts of sentence (Newmark, 1991: 10). In the area of literary translation, Chukovsky (1984) offers the concept of artistic translation.Like the other types of translation, meaning is a very important point to consider. Yet, style is taken as importantly as the other aspects for style is the portrait o f the author; so when a translator distorts his style he also distorts ‘his face’ (Chukovsky, 1984: 20). Besides the meaning, impression on the readers should also be kept the same. This translation expert states that it is essential that the readers of the translation should be carried into the very same sphere as the readers of the original, and the translation must act in the very same nerves (Chukovsky, 1984: 80).To compare, formal and dynamic translation center on the message of the original, the semantic and communicative translation on whether author-centered or reader-centered, and artistic translation does on the consideration of literary aspects: ideas and style. The concepts are based on different ground. It is clear that the concept of dynamic translation is suitable for translating the Bible. It is so because the concept of dynamic equivalence itself was developed from the practice of Bible translation. As it is known, there are many kinds of text some of w hich are with the characteristics different from the Bible.The semantic and communicative ones, on the other hand, can be applied at any kinds of text. The case of style is also discussed by Newmark in his hint that â€Å"the more important the language of the text or units of text, the more closely it should be translated. † Finally, artistic translation is probably most appropriate for translating certain literary works, like poetry. Maintaining the author’ style accurately is very difficult in certain novels as the translator is confronted with the syntactic system as well as literary convention of the target language. 1) Communicative classification of translation ) Genre classification of translation 3) Psycho-linguistic classification of translation 1) Communicative classification of translation is based on the predominant communicative function of the source text or the form of speech involved in the translation process. Translation can be literary and informati ve. Literary translation is the translation of literary texts. The main function of literary translation is to produce an emotional or aesthetic impression upon the reader. The informative translation deals with rendering into target language the non-literary texts.The main purpose of the informative translation is to convey a certain amount of ideas. 2) Literary works fall into genres. The technical translation the main goal is to identify the situation described in the original. In official documents every word must be carefully chosen. Publicistic texts include the translations of newspapers, magazines, ect. To other genres belong the translations of film scripts, where the main problem is to fit pronunciation and the choice of words. The translations of commercials are those, the main goal of which is to attract the attention of the audience. ) The  psycho-linguistic classification  of translation falls into written and oral translation, consecutive and simultaneous translat ion, compression and text development. In written translation the original text is in written form as well as in target language. Written translation is continuous, oral translation is commentary (one time action). There are two main types of oral translation. In consecutive translation the translating starts after the original speech of some part of it has been completed. In simultaneous interpretation the interpreter is supposed to be able to give his translation while the speaker is uttering his message.The difference between consecutive and simultaneous interpretation – in simultaneous interpretation the interpreter is much more limited in time. The length of the text translated is much shorter than in consecutive translation. Unlike consecutive interpretation, were the interpreter may correct mistakes and slips of the tongue, simultaneous has no time for corrections and redoing. Text compression is aimed at saving interpretation time and removing source text redundancy, which allows the interpreter to keep in pace with the source text, not sacrificing the context. It is more often used in simultaneous interpretation.Basic comprehension devices in the Ua-En translation are: 1) Transformation of the nominative structures into the verbal ones 2) Conversion of prepositional constructions into noun clusters 3) Omission of transformation of words and word combinations typical to Ukrainian style and considered redundant according to English speech standards. Compression is more often used in translations from Ukrainian into English because the English way of expression is more concise. And often English text contains no redundant words, which is explained by the analytical structure of the language.Text development is more often used in consecutive translation. It is reflected in the note-taking procedure. Text development in the course of interpretation is the restoration of the full composition of the source sentence, starting from its syntactic and sem antic core, accompanied by compliance with syntactic and semantic standards of the target language. The note-taking procedure includes main ideas (skeleton outline, subject-predicate-object), links and separations, viewpoints of the speaker, tenses and modalities, proper and geographical names, dates and numbers.

The Garden

I remember my first day of finishing school clearly. Nightingale finishing school for Girls was buzzing with pupils, ready for the new school year ahead of them, and telling tales of their . I felt out of place. It might have been that I had the wrong hairstyle, or that my shoes were not the right style, maybe it was the fact that I had nobody to talk to, maybe it was all of these. I know now that it was something much stranger than that, a power that repelled certain people away from me – it was like trying to attract wrong ends of magnets together. I saw a group of girls and decided they must have been the â€Å"popular† clique. There was a buzzing air around them, as well as a larger crowd. They were all stunning; with not a hair out of place. They looked over to me as I stood alone. The look was icy, and I presumed this was just because I was the â€Å"new girl†, an outcast. I turned away and found a place to sit alone, when I felt a sharp tap on my back. It was one of the girls from the corner. She had waist-long, wavy butter-coloured hair. Some of her hair was secured with a very ornate cameo pin. Her fluttering eyelashes curled upwards in the most graceful fashion. Even her drab school uniform seemed to suit her perfectly. She had the elegance and beauty of an exotic white tiger. I turned around and said nothing; I was far too intimidated to answer. It seemed as if the tiger was ready to pounce. â€Å"Who are you?† There was a sharp pause. â€Å"You must be the new girl then.† I tried to reply but simply couldn't. It was like trying to talk when under the pressure of deep water. She looked at me as if I were a leper. Offended, she mumbled something inaudible and snarled like a dog, â€Å"What's the matter with you? I want to warn you not to get in the way here. Don't mess with us and you might just get along here.† All eyes seemed to be on me as she hurried back to her crowd, to regain her place as â€Å"queen bee†. Her friends laughed and then went back to their conversation as if nothing had happened. Half way through my day, I knew that I wouldn't fit in very well; I was frustrated at the fact that I might not find any friends at all. As soon as we were allowed a free period and retire to the hall again, I escaped to the great library. It was a large, magnificent room, which looked as if I could blend in and not be noticed by anyone. The walls, books and floor were my only company. I reflected over my day and what had happened. Nobody understood what I was going through, and how difficult it was for me to speak to them. This triggered thought about my late mother. She died at the tender age of 33. Mostly, I'm over the death of my mother. At the time of her death, I didn't understand what was happening. I thought that I was too young to be wearing a black dress; only older women seemed to wear them. It was more uncomfortable than my normal dress and I didn't want to wear it at all. I didn't understand at my young age that it would have been unacceptable, and disrespectful to my dead mother, for me not to. The clothes my mother dressed me in were much more comfortable, and they smelt of her scent wherever I went. The week after her death, I started to wonder where she had gone. I missed her greatly after a few weeks, because my father was much stiffer and stricter, if he was there for us at all. He seemed more into his work and gambling than caring for his children. My personality, as well as my brothers', changed at this point. I became much more reserved, unwilling to talk to anyone other than my brothers. I didn't particularly feel like talking to them either; I only talked to them when it was necessary. Nobody seemed to worry about me, either. I spent most of my time in our luscious garden. I enjoyed the cool shade of the willow tree in the summer; there I could hear the sweet birds chirping. I could smell the blooming flowers, their rich colours like confectionery to the eyes. Here was the only place I could find peacefulness, and shut myself out from the rest of the uncaring world. I disliked my father for what he had done; he was responsible for sending me here†¦ â€Å"Hello.† My quiet thoughts were interrupted. â€Å"I wondered if you knew where the gardens were.† I looked up at my intruder, confused. There were no gardens, as far as I knew, at this school. He was a tall boy, of about fifteen years. I noticed that he wasn't very handsome, but there was a mysterious air about him which made him seem attractive. I wondered what he was doing here; this was a girls' finishing school after all. I attempted to say that I was new here, and didn't know where it was, but all that came out was a muffled squeak: â€Å"No, sorry.† He started to walk away. He turned around and said â€Å"Oh, okay. Good night. And may I say that you have the prettiest eyes I have ever seen.† I blushed violently, and went back to my book about wild animals. * That night I had a spectacularly vivid dream. I could see luscious green grass and fragrant flowers filled the space. I saw the beautiful colours of the wildlife; exotic birds and unidentifiable mammals. There was a small spinney which caught my eye; the branches were waving slowly in the cool breeze, and a pool of sparkling water beside it. The landscape was truly beautiful; it was like being in a different world. I saw my mother reflected in the water where I leant over. She looked as beautiful as ever, as beautiful as a rose. She was slightly different from what I remember, as if she had bloomed further. Her face was a little more blushing and her nose was slightly more pointed. Her strawberry-blonde locks looked just like mine, as well as her beautifully deep blue-green eyes. I realised after a few seconds that this was not my mother, but I. I was truly taken aback by how much I looked like my mother; I suppose I had not before looked into my own reflection properly. That was the day that changed my life. I had not experienced such a vivid dream before, but they started to happen much more often. They started to affect my concentration in the school; I longed to be outside, free, with no cares and responsibilities. I thought that it was just my imagination running wild, and longing for my comfortable past back. Having an appearance like my mother's helped my self-confidence. I was sure that she was extremely beautiful. I knew that I could never look as dazzling, as striking as her, but I knew that I was certainly not ugly. I noticed that my voice was coming through once again; no longer a muffled squeal. However, I still felt like hardly anyone liked me. I spent my evenings in the library, my secret hideaway. I was starting to get used to this school; life wasn't as bad as it used to seem. * A year later, and my evenings were still as normal, uninterrupted and peaceful. I felt a wave of sleep come over me, so I closed my book and curled up into a ball. I didn't realise at the time that this was not in a most ladylike fashion; my tiredness seemed to take over. It was not unusual to feel tired after a long day, so thought nothing of it at the time. Whilst in my sleep, I had another vivid dream. It was pleasant, the season in my world seemed to have changed to winter, but it was still beautiful. A soft blanket of snow covered the grass, and sparkling ice covered the pool of water where I often sat and thought about my mother. The leaves had left the trees in the spinney, and a layer of frost covered them. It was quite spectacular, everywhere sparkled and dazzled in the midday sun. I stumbled over a root in the spinney, but a striking evergreen bush broke my fall. â€Å"I'm sorry for my impoliteness,† I was awoken. It was a boy, the same boy that I had come across on my first day at this school. â€Å"But I wondered if I could talk to you?† I felt shy, but also warmed by his presence. Something about him made me feel slightly more comfortable than usual. This feeling was similar to the one I had when my mother was still alive. I was daydreaming, and didn't realise; there was a pause in the conversation. â€Å"It's just that†¦ I feel as if we are in the same situation.† He said, and sat down on the couch next to me. As I was slightly taken aback by this, I said nothing. My face asked the questions. â€Å"My mother died when I was young. I came here because I sensed that someone with the power was near.† He said, gently. â€Å"I know that you've had trouble fitting in, just like I did. People like me and you don't, generally. People can sense that you have something different, which wards them off.† I was slightly confused, so I decided to ask him what the power was. Was it the power to enter a secret garden in my sleep? â€Å"What is the power?† â€Å"It is when you have the ability to enter a supernatural world, full of peace and harmony whenever you wish. I gained mine a few years after my mother died; she passed the power on to me. That is why I asked you last year whether you knew the way to the gardens.† I began to understand. This boy truly knew what I was feeling, and I could talk to him, as if I were a normal girl and my feelings mattered to him; he could empathise with me and vice versa. We instantly connected and I felt at ease. I couldn't believe that I had met someone who knew how I felt, and what my life was like! We had been talking for two hours before I noticed that I was late to my dorm room. â€Å"I have to go†¦Ã¢â‚¬  I said. He asked me if I could stay for just a little while longer. I knew that inside, I wanted to stay. I wanted to stay with him forever, but simply had to go. I left after a couple of minutes. I was ecstatic; I couldn't have asked for more than a friend at that point in my life. I don't know what I would have done without somebody to understand me, at least for one day. I never did ask what he was doing at our girls' school that day; the thought never crossed my mind whilst our conversation was flowing. It flowed like a river, never ending, and as we continued to meet it stayed that way. We shared our secret desires and passions, as well as sharing the stories of our past. Together, we also discovered that we could enter the garden with each other. I don't know how it happened, but as we held each other in a warm embrace, the light appeared. We did so more and more, and over the days, weeks and months, the garden appeared to bloom – just like our friendship. The garden's wildlife became more and more stunning. Even the non-living pool appeared to be spilling with life. He was my only friend, and I wanted it to stay that way, forever.

Is Voting for Young People?

Political Science 298 Book Review November 6th, 2012 Danny Fitzpatrick Is Voting For Young People? The main point according Martin P. Wattenberg in Is Voting For Young People is that young people today do not vote during elections as much compared to other voting groups. Young people today are politically unengaged. â€Å"These state patterns of voting participation can be confirmed on the national level by the Census Bureau’s 2010 survey data. Among U. S. citizens under the age of 30 in 2010, only 24 percent reported that they voted. (Page-188, IVYP) The low attendance of young people voting in Presidential elections indicates that young people do not care enough about politics to participate. According to Wattenberg, there is only one method to make young people care about voting. Wattenberg believes that Compulsory Voting is the only method to obtain votes from young people. Compulsory Voting requires all adult citizens to vote in an election or pay a fine. Compulsory Voti ng would be a useful method to obtain a larger voter turnout from young people.The low attendance of young voters is bad because those young voters will be in charge of the United States one day. All people in the United States unless under the required voting age should cast their vote in an election. By failing to vote, a person is missing their chance to fulfill their civic duty. â€Å"A generation who is relatively unlikely to see voting as an important civic responsibility is one who may well have many of its members lost as voters for the rest of its duration. † (Page- 128, IVYP) Wattenberg believes young voters need to participate or fall victim to being ignorant.Being ignorant to elections is bad because there are people in the United States that political policies will affect. By not voting and being ignorant to an election, a person misses the chance to vote for a candidate that could better their own situation. There are American citizens that really do need specif ic policies to be implemented that only one candidate can deliver. One idea that Wattenberg suggests that I disagree with is that young people do not receive enough information to be politically informed.Information concerning politics has never been more available in society then it is today. When a person watches television specifically a news network, they will become politically informed. â€Å"Without reading a daily newspaper, watching the TV news, or otherwise following current events, even the best-educated people will probably not pick up much knowledge about the political world. † (Page-69, IVYP) Media on television is constantly reporting what the President or other political figures are doing. Usually the media is criticizing politicians for statements or decisions they made.The problem with the media being critical to politicians all the time is that the negative news coverage is unappealing especially to a young voter like myself. Additionally to television, man y political figures including Barrack Obama use social networking as a way to reach American citizens. Social networking is practically a right of passage among youth today. Political influences are in all types of media. Any young person that uses social networking or watches television is choosing to not pay attention to politics. It would be reading too much into such responses to say that these two-thirds of young Americans didn’t value voting; they could well have seen voting as a fundamental right or a crucial choice. Nevertheless, without a strong sense that electoral participation is a responsibility and a duty for everyone, it seems reasonable to conclude that many of these young adults will not vote on a regular basis. † (Page-119-120, IVYP) Wattenberg succeeds in establishing that voting among young people is not popular. The title of the book suggests that voting for young people is not a priority.Young people who do not feel the urge to vote in an election have not experienced a political change that affects them personally. My overall opinion of Is Voting For Young People is that it was very informing. I was aware how low voter turnout is among young people in the United States but had no idea about the international world shared that issue. With the exception of Compulsory Voting nations, many nations share a similar voting situation to the United States. The fact that so many young people today do not participate in elections motivates me to help my generation to become more politically informed.

Hank Kolb Case

HANK KOLB CASE ANALYSIS The following are the problems that Kolb’s production line has to address: 1. Personnel – the operator of the filling equipment is not suitable for the job because of lack of knowledge and proper training 2. The filling equipment – the machine is not particularly designed for filling the Greasex cans. It was originally made for other purpose. 3. Maintenance – there is no definite schedule of preventive maintenance for the filling equipment. 4. Purchasing – agents from purchasing have not yet finalized on a supplier that has non-defective nozzle to fit on the nozzle heads 5. Product design and packaging – the contoured shape of the can is perceived to be catchy by the designers because of its easier to be gripped feature. But Kolb sees the shape as problem for filling 6. The manufacturing manager – despite the favorable production quota from Simmons, have some issues for cost improvements and reduced delivery times that Kolb has to re-consider before filling in Simmons for promotion 7. The marketing – the introduction of Greasex was rushed to market even if the product is still a bit off-spec Suggestions: Using the Six-Sigma Analysis, Kolb should solve the major problems of his production line using the DMAIC as recommended below: 1. Define (D) ?Identify customers and their priorities. ?Identify a project suitable for Six-Sigma efforts based on business objectives as well as customer needs and feedback. ?Identify the CTQs (critical-to-quality characteristics) that the customer considers to have the most impact on quality. Kolb should have in mind already the safety of the products to customers, not just target unit sales. Being the new Director of Quality Assurance, he must look closely to the process and implement improvement to which the steps are causing trouble or maybe eliminate or change what is causing the trouble. It is also important that he has an active list of customer feedbacks that he would refer to every time he tries to improve his processes. 2. Measure (M) ? Determine the measure the process and how it is performing. ? Identify the key internal process that influence the CTQs and measure the defects currently generated relative to those processes. Kolb can use the three tools i. . Run Charts, Pareto Charts and Checksheets to measure the process and defects that are found (usually in in type and number of customer complaints). After seeing the influencing factors and types of defects, he will be able to decide whether replace or improve these influencing factors. 3. Analyze (A) ? Determine the most likely causes of defects. ? Understand why defects are generated by identifying the key variables that are not likely to create process variation. Kolb can make use of the Fishbone Chart to analyze the causes of the problems in his line of work. The first cause of defect in his production line is the filling equipment because the machine is not originally designed for its current process. Kolb has to decide whether to continue using it or to replace it with equipment specialized for a specific activity which is filling the bottles. The personnel is also one reason for defects because of insufficient knowledge in his line of job. The purchasing department also caused defects because they acquired defective nozzles on a supplier just to keep up with the orders. 4. Improve (I) ? Identify means to remove the causes of defects. Confirm the key variables and quantify their defects on the CTQs. ? Identify the maximum acceptance ranges of the key variables and a system for measuring deviations of the variables. The Opportunity Flow diagram will be useful for Kolb in this step. To address his problem with the personnel, he can send the person for a formal training and testing. Or he can replace the personnel with a more qualified ind ividual. He may also replace the filling equipment which is the main cause of the defect – which exceeds the pressure of the cans. He also has a lot to discuss with the packaging, purchasing and marketing departments on many issues with the product. 5. Control (C) ? Determine how to maintain the improvements. ? Put tools in place to ensure that the key variables remain within the maximum acceptance ranges under the modified process. Kolb will have a difficult time to improve the processes in the production line but quality of the product should not be taken for granted. Once the improvements are implemented, he should still have a regular schedule of maintenance of at least once a month to ensure all equipments and processes are checked.

Semiotic Analysis Paper Essay Example | Topics and Well Written Essays - 1500 words

Semiotic Analysis Paper - Essay Example Thus by making use of print media, the recruiter is also attempting to make use of this power to enforce new thoughts and replace stereotypes. The depth of semiotics can be determined by the impact they have â€Å"at the point of consumption† (Eagleton, 1983), so we need to evaluate the explicit cues in light of the context in which they appear. When we look at the purpose of the message we can infer that the it was meant to be delivered to a mass audience at the same time, for this purpose print media or out-of-home media can be very effective (Machin, 2004). The message uses visuals as well as text to attract the attention of a large audience towards the noble profession of nursing. As we perform the semiotic analysis of the image, we infer that the visuals in the image are just the tip of the iceberg; this image delivers a great deal of implicit meaning. Since the advertisement is designed to attract younger audience towards the nursing profession, it effectively makes use of semiotic elements in a very aesthetically pleasing manner to deliver the message. According to Nava, young people today are very perceptual towards advertising, so aside from differentiating the marketing element of an advertisement, treat advertisements as aesthetically pleasing objects (1992, pp 15-21). Signifiers There are a number of signifiers present in this image. The first signifier here is a man wearing green scrubs with a stethoscope around his shoulder. The nurse appears to be a middle-aged man of African origin who has a confident smile on their face. The back ground is blurred so more emphasis can be made on this signifier. The second signifier is a group of four smaller images on the bottom-right side. The images show nurses performing very critical and life-saving duties in healthcare. The nurses in these images are also male. The third signifier is the headline on the top right corner that says â€Å"My nurse is a Hero, he saved my life†. The text is writte n in all-caps in a large font and is in white colour so that it stands out from the image in the back ground. It is also written within inverted commas which show that it is a statement by a person. The fourth signifier is the sub-heading which says â€Å"Are you man enough to save a life?† this text is in smaller font and appears at the bottom of the four smaller images. This text too is in white but not in all-caps. It also appears between inverted commas which show that it is a stated question for the audience of the advertisement. The fifth signifier is the logo of the recruiter which appears at the bottom right corner of the image. It is placed in a footer which is blue so that the logo stands out. The Sign The sign in this image is a little complex. To start with when one thinks of the term nurse, almost inevitably the image of a woman appears. On the contrary the term â€Å"nurse† is not gender-specific; a nurse could be a man. Another sign in this picture is th at although the man is wearing stethoscope around his shoulders and wearing scrubs, we infer from the heading that he is a nurse and not a doctor. Most people relate stethoscopes to doctors and it becomes confusing when nurses are not wearing uniforms to distinguish them. Signified Presently women outnumber men a great deal in the nursing profession. This has little to do with their capabilities or lifestyles and more to do with the stereotypes of the profession. The term â€Å"male nurses† is as inappropriate as â€Å"